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Thursday, December 1, 2011

Search Engine Optimisation (SEO) Tips

Search Engine Optimisation (SEO) Tips

There a billions of web pages on the Internet, with 1000's more being added every day.

One of the best ways of finding any of these web pages is by using search engines, but you type anything into a search engine you are likely to get 1000's of search results, and how many times do you look beyond the second page of search results? Not very often I guess.

Well what you need to do is to try and get your website listed as high as possible in the results and there are a number of things you can do to help.

Page Title

Make sure each page on your website has a title in the head of the document. Many search engines use the title of the web page as the link to your site, so it is important that your title be as relevant and descriptive as possible.

To see how many Untitled Documents there are out there, all you need to do is type Untitled Document into a search on Google, when I tried it returned 44,600,000 search results. When you look at the pages found, Untitled Document, is not going to make you want to visit that page.

It is best to use the title for your page that describes the content of your page as much as possible in the most descriptive way. For example, if you were looking for a page that sells Crystal Wine Glasses and the search engine title for the page said Glasses it could mean the page contained anything from Sunglasses to Beer Glasses.

Meta Tags

Meta tags are one of the most important parts of a web page when it is indexed by a search engine.

Meta tags are used by almost all search engines to index your page and contain items such as page description and keywords.

The description meta tag is very often used by a search engine to display a sort description of what your web page contains. Some search engines look at the keywords entered into the keywords meta tag and will use this to display your page in the search results if it is one of the words used in the search criteria.

For more information on Meta Tags look at the Meta Tags Optimisation Tutorial.

Page Content

A number of search engines will index the first few lines of your web page, so try to make a the first few lines as descriptive as possible.

Some search engines will even index your entire page. To try and trick search engines some people enter hundreds of keywords into the bottom of the page but in the same colour as the background so they can't be seen by the user, but they can by the search engine spider. This is known as spamming and many search engines are clever enough these days to see this and will actually put your site lower in the listings or black list it altogether.


Try to place as many descriptive text links in your homepage to other relevant pages in your site as possible as search engines will these links to index the other pages on your site.


Most sites these days contain images, so it is important that you use the alt tag on any images to try and describe as much as possible what the image is of. Not only will this help index your site better but it will also help those visitors to your site who are visually impaired.

Where possible try not to use images that contain text as what maybe easily visible to you won't be able to be indexed by a search engine.

Links to Your Site

Many search engines, including Google, will return your website higher in search results by the amount of websites that link to your site, also the higher the profile of the site that links to yours, the higher your listing is in search results again.

With this in mind it is worth searching the Internet for other web sites on the same topic as your own. Many of these sites will have link pages and even if they don't its worth asking the website owner if they could link to your website.

The more links to your site the better as I find many sites get more visitors from other sites linking to them than come through search engines anyway.

Sites Using Frames

Frames tend to cause search engine spiders allot of problems when indexing your site as many won't recognise the document that opens up your frames and so wont index your pages.

To help over come this problem place your main homepage into the noframes part of the document that opens all your frames. The noframes part of the page is for those browsers that can't handle frames, but as most nowadays do your website visitors will never see what is in this part of the document.

To help index other pages on your site it is also worth placing links in the noframes part of the document as this will allow the search engine spider to find other pages on your site and index them.

Frames do cause allot of problems and not just when indexing your site, what happens if someone clicks onto a link which takes them into only one frame on your site, they may not be able to view any navigation controls and so will not be able to go to other parts of your site. I would recommend, where possible not to use a frames on your site.

Meta Tags Optimisation Tutorial

Meta Tags Optimisation Tutorial

Want to get your website higher in the search results from a search engine? Then the best way is by the correct use of Meta tags.

As 95% people using search engines only look at the top 20 search results, it is important to get your website as high as possible.

Several meta tags where introduced by the popular search engines, Infoseek and AltaVista, to help there search engines index web pages, most now use meta tags to index pages.

If you want your website indexed then consider using Meta tags.

Meta tags go in the head of your web page, in-between the HTML tags, <head> and </head>.

There are a number of different Meta tags that you can use, but the most important ones are the Description and the Keywords Meta tags as well as having a title for the web page.


The title of your web page should also be in the document head and is the mot important 'non content' part of your page as it carries the most weighting with search engines. You should keep this below 60 characters and include your most important keywords first, if you have a company of brand name then it is often better to palace this at the end after your most important keywords for the page.

<title>Meta Tags Optimisation Tutorial - Web Wiz SEO Article</title>


This tag is often used by search engines for the description of your web page. It will not affect the ranking or indexing of your web page, so think of it as an advert for your page and write your description as a short ad of under 160 characters to encourage people to view your page.

<meta name= "description" content="Tips on how to optimise your Meta Tags to get your website higher in search engine results." />


To help get your website up in the ratings you can supplement the title and description with a list of keywords, separated by commas, that some one might type into a search engine when looking for a site like yours. Google will ignore keywords meta tags, but other search engines do use this to help index your website.

<meta name="keywords" content="meta tags,tutorial,training,html" />


This is used to give the web page a rating for the appropriateness for kids. The ratings are, general, mature, restricted, and 14 years.

<meta name="rating" content="general" />

The rest of the tags are not necessary but I shall run through them anyway.


This is used to identify the author of the web page.

<meta name="author" content="Web Wiz " />


This one identifies any copyright information there is for the web page.

<meta name="copyright" content="2011, Web Wiz " />


This meta tag is used by responsible web masters to let the search engine know when the page expires and can be removed from the search engines directory. It can either be set to never, or a date in the format day, month, year, eg. 28 June 2003.

<meta name="expires" content="never"/>


Tells the search engine who the page is meant for and can be set to; global, for everyone, local, for regional sites, and IU, for Internal Use.

<meta name="distribution" content="global" />


This Meta tag is used is used to tell the search engine whether you want the web page indexed or not. You only really need to use this Meta tag if you DON'T wont your web page indexed. The values for this tag are: -

index(default) Index the page
noindex Don't index the page
nofollow Don't index any pages hyper-linked to this page
none Same as "noindex, nofollow"

<meta name="robots" content="noindex, nofollow" />

Meta Tags Example

Below is an example of the head of a document containing Meta tags for search engines and a title for the web page: -

<head> <title>Meta Tags Optimisation Tutorial - Web Wiz SEO Article</title>
<meta name="description" content="Tips on how to optimise your Meta Tags to get your website higher in search engine results." />
<meta name="keywords" content="meta tags, tutorial, training, HTML" />
<meta name="rating" content="general" />
<meta name="copyright" content="2011, Web Wiz " />
<meta name="revisit-after" content="
31 Days" />
<meta name="expires" content="
<meta name="distribution" content="global" />
<meta name="robots" content="index" />