Fashion photography is all about having an eye for trendy styles. If you live in a jet-setting city where stylish people live in their posh homes, you might consider being a fashion photographer. Women’s magazines and clothing manufacturers look for the newest and upcoming trends. If you develop a reputation as a photographer on top of emerging developments, then you can earn a decent wage. Remember, to get your foot in the door, you’ll probably have to send material “on spec”. Once you’ve established that you possess a good eye for fashion trends, and a proven professional your business will succeed. Become the Best
To become successful in this field, you should learn everything you can about the craft of photography. Practice your craft daily. Develop your skills to achieve the level you envision yourself to be. Become familiar with digital photography as well as manual photography.
Enroll in classes to stay on top of the latest techniques and equipment. Learn all the latest digital techniques, color management, processing, and compositions. Have a voracious appetite for reading and browsing through images. Read lots of books on the subject of photography as well as looking at industry specific magazines.
Equipment
Buy a good, quality digital camera which feels good in your hands. One of the best lenses to purchases for fashion photography is the F2.8 70-200 mm lens.
The Business Side
Learn everything you can about editing photographs. Even your best images sometimes could use a little extra correcting. Always take the extra time to make your photos better. Buy computer software to make your job a little easier. On the flip side, know where the balance is when editing. You don’t want to overdo an aspect of editing and have your work come across as gimmicky.
Build a professional portfolio
As an entry level photographer, you will need a professional portfolio to showcase your work. Whenever you have a shoot for fashion photos, you will need to place these pictures in your portfolio. These images need to be of your best work. Look for photos which stand out from all your other images. If any of your photos are published you will need to include the photos. Published photos show that someone has been willing to take a chance on your work.
These photos need to be organized into a folder. Buy a discreet three-ring binder with protective sheets. The protective sheets should have three-ring-hole punches on the side.
Build a website
If you can afford to spend money on marketing, then you should consider creating a website to showcase your work. Upload your best work for an online portfolio. Add a shopping cart to your website to encourage transactions online.
Have color brochures printed, presenting many photos of different age groups you have taken. Make sure you have personalized business cards made.
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